Friday, November 30, 2012
Friday, November 16, 2012
Thursday, November 8, 2012
How LO can you GO?
The article “How LO can you Go?” conducts
an experiment on the quality and the time it takes online design companies
produce logos for minuscule prices. They
author of “How LO can you GO?” finds a site that advertises logo design for
only £25
or $32 with unlimited revisions. They contact the company as a regular customer
and request a logo for their new company called Dolphin Plumbing. Within three
days the company responded with six designs. The author wanted to test their patience
and see whether or not the unlimited revisions were actually true, and twice
requested changes. Sure enough the company responded with two more designs. He
pretended to seem satisfied with their work and thanked them. The results were
this: the company stayed true to their word, logo for under $40 with unlimited
revisions. However, the logos were simplistic designs that used bland clipart. The
files that the company sent came with no fonts. So if an actual customer had
signage or a vehicle in need of vinyl lettering, they were out of luck. The
site also never got on a personal level with the author, asking questions about
what kind of message he was trying to convey. In other words, did he want his
logo to make his company look high end or like an everyday blue collar plumbing
co. The point of this article was to see whether a $32 logo was as good as a
$150 logo and whether other designers should be worried. Well the old saying stood true, “You get what
you pay for.” Whether designs should be
worried, however, is something entirely different. The author felt that
designers really don’t have too much to worry about. I’m in the same boat. Most
customers looking to get a new logo like the one on feel of talking to a
designer in person. They also tend to be weary of online websites that seem too
good to be true. Most of the time they turn out to be scams and a majority of
people know this. So in my opinion the author is correct. There will never be a
replacement for the one on one experience you get when meeting with a designer
and getting a top dollar logo that will get people’s attention.
Friday, November 2, 2012
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