How LO can you GO?

The article “How LO can you Go?” conducts an experiment on the quality and the time it takes online design companies produce logos for minuscule prices.  They author of “How LO can you GO?” finds a site that advertises logo design for only £25 or $32 with unlimited revisions. They contact the company as a regular customer and request a logo for their new company called Dolphin Plumbing. Within three days the company responded with six designs. The author wanted to test their patience and see whether or not the unlimited revisions were actually true, and twice requested changes. Sure enough the company responded with two more designs. He pretended to seem satisfied with their work and thanked them. The results were this: the company stayed true to their word, logo for under $40 with unlimited revisions. However, the logos were simplistic designs that used bland clipart. The files that the company sent came with no fonts. So if an actual customer had signage or a vehicle in need of vinyl lettering, they were out of luck. The site also never got on a personal level with the author, asking questions about what kind of message he was trying to convey. In other words, did he want his logo to make his company look high end or like an everyday blue collar plumbing co. The point of this article was to see whether a $32 logo was as good as a $150 logo and whether other designers should be worried.  Well the old saying stood true, “You get what you pay for.”  Whether designs should be worried, however, is something entirely different. The author felt that designers really don’t have too much to worry about. I’m in the same boat. Most customers looking to get a new logo like the one on feel of talking to a designer in person. They also tend to be weary of online websites that seem too good to be true. Most of the time they turn out to be scams and a majority of people know this. So in my opinion the author is correct. There will never be a replacement for the one on one experience you get when meeting with a designer and getting a top dollar logo that will get people’s attention.